Set Up Shop provides support for local entrepreneurs just starting out or looking to grow their businesses in ACLT’s neighborhoods of focus. Through Set Up Shop’s “Brand It” training, entrepreneurs go through basic business training with ACLT staff, followed by significant training tackling their marketing needs. In addition to the creation of some Set Up Shop program logos and promotional materials, Element assisted Set Up Shop with supporting over 20 small businesses in Alaska.

Our Solution

We created brand identities for entrepreneurs who previously had none, and updated or made revisions to those with already existing brands. We assisted in social media channel creation as well as the cleanup of existing platforms, and created user-friendly websites with written content for the client’s website or other media. With the addition of our creative and strategic touch, these entrepreneurs have more tools with which to introduce their businesses to the world and engage with their customers.