Set Up Shop provides support for local entrepreneurs just starting out or looking to grow their businesses in ACLT’s neighborhoods of focus. Through Set Up Shop’s “Brand It” training, entrepreneurs go through two weeks of training with ACLT staff, followed by a third week tackling their marketing needs. Entrepreneurs can choose from a social media track or a website track. 

Our Solution

In addition to the creation of some Set Up Shop program logos and promotional materials, Element assisted the Set Up Shop clients themselves. We created brand identities for entrepreneurs who previously had none, and updated or made revisions to those with already existing brands. We assisted in social media channel creation as well as the cleanup of existing platforms, and created user-friendly websites with written content for the client’s website or other media. With the addition of our creative and strategic touch, these entrepreneurs have more tools with which to introduce their businesses to the world.