Putting Valdez on the map
The Valdez Convention & Visitors Bureau annual visitors’ guide had not been fully updated in over a decade. Our goal was to create a Visitors’ Guide that encapsulates the year-round travel experiences Valdez has to offer and motivates prospective travelers to visit.
A thematic approach
Alaska visitors’ guides are vital for a community’s tourism marketing. To set Valdez apart, we created a design theme to spark a sense of curiosity in visitors. Toeing the line between larger-than-life scenery and hometown coastal feelings, we drew from the playful and educational aspects of wilderness field guides to create layouts that invite adventure, a sense of preparedness and interest for travelers.
Redefining a visitor guide’s potential, the 2021-2022 Visitors’ Guide tells the story of activities, attractions, scenery, accommodations, and local events that make Valdez a unique and desirable visitor destination. The VCVB Visitors’ Guide now sets this Alaska destination apart, inspiring future travelers to discover Valdez.