Elevating Sitka Travel’s brand and website to match the value and quality of their service.
Before designing the new website, Element created a new brand to modernize Sitka Travel, including a new logo, color palette, typography, image style, and tagline “Alaska’s Best Kept Stays”. Element created a modern, immersive website for Sitka Travel that showcased its properties and high touch services, bringing Sitka to life as a vacation destination, and guided users through key action paths toward bookings.
The new website launched in May of 2022. From May 16 through July 14, the site had nearly 18,000 views with user traffic coming from direct and organic search. Average engagement time on site during this time was just shy of three minutes.