A brand overhaul for Alaska’s largest private philanthropic organization

Element created a new and lasting vision for the next generation of Rasmuson Foundation’s professionals and projects through a year-long discovery and brand development phase. This work included a detailed communications audit, a robust stakeholder research process and reporting, and strategic visioning sessions with their executive leadership and program teams. At the end of our process, Element created a high-impact parent and sub-brand system to help organize their many initiatives, streamline their work, and revitalize their communications.