Shee Atiká approached Element to help visualize and reimagine what exactly they stand for. As a Sitka-based urban corporation pursuant to the Alaska Native Claims Settlement Act (ANCSA), Shee Atiká exists to bring value to shareholders through their work. The brand had become stagnant, and it was time to realign Shee Atiká with their brand mission and values, while creating pride amongst shareholders and improving public perception throughout Sitka.
Extensive research and analysis of the brand paved the way for improvements to Shee Atiká’s brand perception, employee job satisfaction, shareholder sentiment, and business win rate. Understanding the “why” behind the company is core to developing a meaningful brand. We identified opportunities to elevate the visual brand alongside the communications plan to mark the beginning of a new era for Shee Atiká.
In collaboration with Tlingit artist Jerrod Galanin, the Element team created a brand identity that honors the past, and paves the way for a bright future. The “torch” is created in traditional Tlingit Formline, representing Shee Atiká’s deep commitment to their people and culture.
A fresh website brings together all of our favorite elements, from strategic content, to a versatile brand identity, to a best-in-class user experience.
